Promoting With A Difference

When people find out that our company, GreenRides (www.greenridesasia.com) has already been featured in several TV shows they ask me how much did we pay?

With Mr. Paulo Abrera during the taping of Green Living.

One of the biggest issues an entrepreneur is faced with is how to promote his new venture. Often it takes time to for people to accept your product or even create a buzz. That is why, the first six months of the business is very crucial. Within those months, you must be able to develop and/or strengthen your brand identity.

If you miss this opportunity, another entrepreneur might be able seize the opportunity you have presented the market. With our company, we harped on the fact that we are the first waterless car wash company that uses 100% environment-friendly products which protects your car from the harmful elements present in Metro Manila.

This is the reason why we have been featured in several TV shows such as GMA7's Unang Hirit and ANC's Green Living. We have also taped an episode with Solar Sports' Auto-Extreme. Manila Bulletin's men's magazine has also written about our company.

How were we able to do that without spending anything?

First of all, GreenRides did not copy any business. We just focused on a waterless car wash and wax. This is a huge gamble on our part since there a lot of traditional car washes. It seems that every corner has at least one.

One of our client's cars.

Second, we offer our customer a guarantee. We guarantee that whenever we clean your car, it will be protected from dirt, dust and other harmful elements in our country. Furthermore, when our customers get that GreenRides service, the showroom shine and luster of their vehicle will be maintained and retained.

Third, we are aggressively expanding. Currently, we are set to open in several locations within just three months of operations. We want to share the GreenRides experience to everyone. We have also expanding through franchising.

Fourth, the owners of the company are always available to our customers. If they have any questions about our products or services, or if they have any issues they can always talk to us. We want to take care of our customers and make them feel that they are really important to us.

Explaining how the service works to Mr. Joey Lina

We could have chosen to hire a receptionist or a secretary to answer calls or talk to clients but we have chosen not to. We want to become our own marketing specialists.