Let me see if you can name the companies associated with the taglines below:
“Sheer driving pleasure.”
“A diamond is forever.”
“Finger-lickin’ good!”
“Just do it!”
If you have guessed BMW, DeBeers, KFC and Nike you’re right! It just goes to show how powerful a brand is and how people remember a particular brand.
If these companies are using taglines to be able to communicate their brand clearly and what they stand for, why do certain companies hesitate in investing in strengthening their corporate or brand identity. Most companies are just following the leader. They are content to compete on price.
Developing your brand is important if you want to create a connection between your company and your target market. It develops a deeper relationship that can result in higher sales over time.
Companies use taglines to differentiate their brands and companies over their competitors. Customers are able to create a mental picture of how using a particular product or service will affect them. Companies use taglines as their personal identity.
