Thursday, March 4, 2010

Succes Stories Exposed

I recently attended the Success Secrets Exposed book launch held at National Bookstore of Glorietta 5 in Makati City. The Success Secrets is already the second book written by Mr. Thomas Fernandez and Mr. Sant Qui. Their first book, Secrets to Dominating Your Niche, is already a best-seller and is considered as one of the best marketing and management books written.

Secrets to Dominating Your Niche was introduced to me by my sister who works for Mr. Fernandez in PestBusters. PestBusters dominates 95% of the highly competitive premium pest control market in Singapore. He differentiates his company by focusing on the highly sensitive hospitality and healthcare industries. He just recently expanded here in the Philippines, his clients include the Shangri-La hotels group and Coffee Bean and Tea Leaf.

Meanwhile, Sant Qui is an entrepreneur, best-selling author and highly sought after Profit Strategist. He specializes in helping small to medium sized businesses radically increase their profits, using strategic positioning, branding and direct response marketing. Aside from the two books that I mentioned, Secrets to Dominate Your Niche and Success Secrets Exposed, he has written “THRIVE: Ordinary Enterprises, Extraordinary Entrepreneurs.”

I have read the two books that they have co-authored and I can say that their practical advice, insightful suggestions and real life experience will greatly help any entrepreneur or any person who wants to have his own business. The books are easy to read, uses simple and direct language and at the same time, you can actually apply the lessons that the authors impart.

You may read more about Sant’s stories and advice through his websites, www.santqui.com and www.maneurvermarketing.com.

I would suggest that you grab a copy and learn from their practical, down-to-earth advice.